The author of the blog post gives 3 techniques on how to increase page speed. The first is adding more servers to create more capacity for incoming web traffic and better performance. The second is data and SQL optimizations to decrease loading time for content such as photos, videos, etc. The last is caching in which a page is loaded only once when a visitor sees it and doesn’t have to regenerate, creating more speed.
- A good analogy is a highway system. Each road can handle a certain level of traffic. With fewer vehicles, there is plenty of room and traffic moves quickly.
- Move to larger and faster servers, which will make processing web pages much faster; Add more servers to share the traffic.
- Using the highway analogy, larger servers are like raising the speed limit: traffic can go faster. Adding servers is similar to building additional highway lanes: more traffic can be in transit at one time.
“Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales.”