The fastest way to help your business grow is to get people who people have influence to get the word out about the company. This is called influencer marketing. One way to accomplish this is to give free samples of products to bloggers, who then give an honest review that others can read. There are also companies that offer services to write reviews for your products to put online. A third method of influencer marketing is to make some of your more loyal customers “brand ambassadors.” This gets the honest word out from people who have used the products.
- First, rewind to a few years ago. As businesses began to build their presence on social media, customers and prospects would often generate promotional content in exchange for free products.
- However, since then influencer marketing has changed — thanks, mainly, to the U.S. Federal Trade Commission’s endorsement guidelines — with regards to working with digital influencers and how these influencers should disclose the relationship to their audience.
- Influencer marketing can be expensive. But there are options for every budget. The key is to focus on your objective.
“Influencer marketing can be expensive. But there are options for every budget. The key is to focus on your objective.”