Engaging and building a relationship with customers is the key to success for any business or retailer. While much attention and energy is put in attracting customers in the first place its the relationships and return visits of existing customers that really drive long term success. In the online environment this fact is even more important. Sellers not only need to find new ways to connect, but need to reevaluate their strategies to see if they are even effective.
- Instagram has been shown to offer 25% more brand engagement than other social network platforms.
- Creating impressive online brochures will provide customers with all the relevant information they require.
- More then 60% of people suggest that receiving offers and deals from a business by email increases the likelihood that they will continue to engage with that business.
“If you invest time, money and effort into your e-commerce store, then you want to optimise your return on investment by increasing engagement.”