You can choose first-party platforms, i.e., advertising directly on the social media site or third-party software, which can disperse advertising campaigns across multiple sites. You just select the size and target country of the audience you want to target. The more customers you provide, the more users Facebook claims it will be able to target. It is especially beneficial to advertisers interested in consumers who are in the consideration or purchasing phase of their buying journey. Not only can social media listening help generate leads, but it can also snag your competitor’s customers.
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