Investing In Customers The people who put their hands in their pockets to pay you are your only source of revenue. So it pays to think of them as investments that you can plan, make and then nurture over the long term. Thinking this way can cause you to make better decisions, meaning that you start investing in them.
Key Takeaways:
- There are basically two ways to generate more revenue for your business: Find more customers, or keep the customers you have and get them to buy more.
- Unless your business is a company like Apple, Tesla or Nike that has an incredible brand, people are less interested in your company than they are the people that work within it.
- Customers respond better to more genuine-feeling interactions, and computers make it fairly simple to keep track of how often your regular customers visit and don’t require them to carry a bunch of cards in their wallet.
“There are basically two ways to generate more revenue for your business: Find more customers, or keep the customers you have and get them to buy more.”
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