With marketing automation becoming a larger and larger industry every year, it is being used by many more companies to get information to the people. There are many common mistakes made, though, like sending too many emails and disengaging potential clients, or not including the proper information to draw their attention. Fixing these mistakes can lead to a better overall return on the usage of this tool.
Key Takeaways:
- Take advantage of the ease of use marketing automation software provides and invest time and efforts into determining your goals first.
- Develop a lead nurturing strategy that includes email list segmentation so you’re sending specific emails to specific people that they’re more likely to open.
- When it comes to your email database, focus on quality over quantity. It’s better to have a lower volume of leads with higher engagement rates than a massive database of people who don’t open your emails.
“Develop a lead nurturing strategy that includes email list segmentation so you’re sending specific emails to specific people that they’re more likely to open.”
http://blog.hubspot.com/marketing/marketing-automation-mistakes
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