In Mike Danes’ article about using images to boost a website’s conversion rate, he states that it is an essential part of having an ecommerce site. Having images not only favors you because consumers like to clearly see what they are purchasing but it could improve a consumers appeal toward the site therefore convincing them even more to purchase something on your site. It may also even appeal to their emotion and increase your chances of them purchasing by even 10X.
- People love to see what they buy. Images have a way of engaging people.
- 56% of online shoppers are more likely to shop on a site that provides personalized recommendations
- Personalized ads convert 10 times better than ordinary ads.
“The truth is that customers expect freshness, glamour and personalization every time they return to a site.”