When it comes to business, aligning sales and support for long term growth can be a very important and critical aspect for business. However sometimes knowing just how to execute this particular thing can be a very difficult thing to do. This article offers you the insight and a more in depth look into just how you can align sales and support for long term growth.
- Traditionally, sales and support are thought of as two related yet isolated departments.
- We assume that tracking these metrics will get us faster, more efficient salespeople and support reps — and therefore build a stronger business.
- The most important task for management is to align incentives to unite sales and support rather than divide them.
“Sales and support are two sides of the same coin, and their incentives need to be aligned if you want to build a company that will achieve sustainable, long-term growth.”