Today we live in what many would call a “connected world”. Where a few decades ago, people only had word of mouth to express their like (or dislike) of the way a company treated them, now opinion can travel instantaneously across the globe. With this is mind, anyone running a business must be aware that customer service is now THE key element to keeping customers and, thus, maintaining a profit. Companies need to be willing to reach out to customers where they are in order to differentiate themselves from the pack.
- Today’s purchaser lives in an exceptionally associated world, where data and learning are immediately shared over dependably on gadgets and informal organizations.
- The learning economy engages the customer to settle on keen decisions and communicate her inclinations to ever more extensive gatherings of people.
- The information economy is represented by guidelines starkly not quite the same as the economy of shortage that denoted the agrarian, modern and post-mechanical economies.
“Customers today employ many channels of contact, such as social media, Web chat, text messaging and video chats, apart from the traditional ones of telephone, email and fax.”