Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy.There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase.
- Make sure your website is good. It’s okay to hire someone to get it right.
- Give your customer service a human touch. Customers like to know there’s a human behind the checkout even if they can’t be seen.
- Track your customers satisfaction in order to adapt to their needs.
“Good customer interaction is essential for repeat custom, she says, so make sure that your online customers feel like there are humans behind the website.”