Most companies are operating at a mediocre, or average level. Customers are mostly satisfied, but passive. So, your company doesn’t have to be much better than average in order to beat out competition in your industry. How do we do this? There are a number of ways. Don’t keep new customers waiting too long, and don’t “nickel and dime” customers. Treat every customer as if they are precious, and higher management should endorse this. Finally, don’t be afraid to use social media, and know how to use your data to provide better customer service. These tips will work for virtually any industry.
- Don’t nickel and dime customers. Customers don’t want to wonder what their bill is going to be each month.
- For a culture that is defined by customer service, leadership must set the tone, communicate their vision and demonstrate through their actions what is expected by everyone else.
- Quick response is the key here. Manage problems and questions on social media well and customers will develop the confidence to recommend the company to others.
“The best companies manage to be a little better than average, but the key to their success is that they are better than average all the time.”