Do you happen to use Google – Adwords specifically – for all of your advertising needs (or just most of them)? Are you used to change, or do you hate having to deal with everything the world puts you through when it goes ahead and does something new? You don’t need to worry about Adwords’ new text ads — “Google AdWords Expanded Text Ads: Best Practices For The New Format” explains.
Key Takeaways:
- Numerous strategies and best practices have been developed over the years for the standard text ad format, but unfortunately, most of these don’t translate to expanded text ads.
- Put your most vital information here and make sure to include the main keyword you are targeting in the associated ad group.
- Keep in mind that your secondary headline may not always be shown in full. This is because, while you’re allowed up to 30 characters, Google determines ad display based on pixel-count.
“Numerous strategies and best practices have been developed over the years for the standard text ad format, but unfortunately, most of these don’t translate to expanded text ads.”
http://blog.hubspot.com/marketing/google-adwords-expanded-text-ads-best-practices
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