The author introduces a new aspect of thinking for businesses to stand out from the competition. He suggests being different from other companies, as well as better and offers many suggestions on how to achieve that goal. The author also suggests utilizing current customers as a way to gather information and ideas on how to improve the customer experience.
- Stop trying to be better than the competition and start figuring out how you can be better and different than your competition.
- Choose 10-15 of your best clients (most profitable and refer you the most) and interview them. Ask them about their experience with your company and how they think you can make it even better.
- In my opinion focusing all of your strategic thinking, goal setting and actions on building a better process or better relationships is the surest and simplest way to create a true competitive advantage.
“Stop trying to be better than the competition and start figuring out how you can be better and different than your competition.”