Some businesses believe that having the lowest price for an item will get them more sales. However, surveys taken by consumers shows that the price alone will not always seal the deal. They stated that they wanted to see at least three pictures of the product and read at least three reviews before making a decision. If you own a business that operates online, you should evaluate your product details to make sure they are meeting the needs of the buyers. Do not just rely on the manufacturer details to get people to buy from you.
- bullets, images, videos and reviews were much more likely to convince them than price alone to convince shoppers to stay on a page and buy
- shoppers want multiple images of items and a minimum of 3 reviews of the product
- Mobile shopping still has a lot of wrinkles to iron out in the way things are done
“we put too much emphasis on the description itself while blissfully ignoring the other aspects of a product’s presentation.”