If you don’t know what SEO is (hint: it is not related to CEO), then you have been leaving in Mars. However, when you are seeking a job, you are stuck with good old earth, and some basic knowledge of SEO is essential. SEO – an acronym for search engine optimization – refers to the tools and tips to ensure that your marketing presence is optimal. Here are some of the 10 best online resources to get you up to speed.
- These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it — gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.
- But many of us aren’t sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.
- If you’re feeling overwhelmed by the amount of sites for learning SEO, fear not — we’ve put together a list of some of the most comprehensive resources out there. Check them out below.
“Broken down into 10 chapters, the guide really gets to the basics — what is search engine optimization, and why marketers need to use it. From there, the chapters gradually become more advanced, covering topics like what can impact a search ranking, and how SEO efforts can be tracked.”