If you don’t know what SEO is (hint: it is not related to CEO), then you have been leaving in Mars. However, when you are seeking a job, you are stuck with good old earth, and some basic knowledge of SEO is essential. SEO – an acronym for search engine optimization – refers to the tools and tips to ensure that your marketing presence is optimal. Here are some of the 10 best online resources to get you up to speed.
Key Takeaways:
- These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it — gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.
- But many of us aren’t sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.
- If you’re feeling overwhelmed by the amount of sites for learning SEO, fear not — we’ve put together a list of some of the most comprehensive resources out there. Check them out below.
“Broken down into 10 chapters, the guide really gets to the basics — what is search engine optimization, and why marketers need to use it. From there, the chapters gradually become more advanced, covering topics like what can impact a search ranking, and how SEO efforts can be tracked.”
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