When it comes to businesses, the holiday season brings in a lot of shoppers and business that you would normally not otherwise receive. However there are some ways in which you can turn these holiday shoppers into regular customers. This article offers you the insight and a more in depth look into how to turn holiday shoppers into regulars.
Key Takeaways:
- Holiday shoppers comprise 24% of annual revenue in retail categories such as apparel and electronics.
- The Holiday Benchmark Report finds that the average commerce business acquires 23.8 percent of its new customers during the holiday season.
- The study found that holiday customers make a second purchase 27 percent of the time. That’s compared to non-holiday customers, who made a second purchase 30 percent of the time.
“Every day during the holiday season you can acquire up to 59 percent more customers. With clever marketing, you can enjoy some long term success: The Holiday Benchmark Report finds that the average commerce business acquires 23.8 percent of its new customers during the holiday season.”
https://magento.com/blog/best-practices/how-turn-holiday-shoppers-regulars
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