Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword — such as “yoga” — begin to diminish. But as it turns out, that’s not the end of the world. These days people are actually conducting more specific, conversational queries— think: “how do I teach myself yoga?” — to get the information they’re looking for, faster.
- When you have a clearer idea of the demographic and psychographic traits of your ideal audience, you can then use this information to substantiate your list of ideas.
- Once you know who you’re writing for, figure out what questions they need answers to. To start, think about providing solutions to challenges your audience is facing.
- Once you have topics in mind for blog posts, do some testing: Just because you think the topic is interesting and good for search engine optimization doesn’t always mean it will resonate with your audience.
“One of the best ways to organize your thoughts and finding here is through a topic cluster — a new way to strategize blog content geared toward how search has evolved.”