Facebook.com is the world’s biggest social media provider, with billions of users around the world. The platform is designed for individuals and businesses, and many are taking advantage of the marketing and advertising the platform offers, including Walmart-owned Jet.com. Learn how this brand used the social media platform’s ad option to rack in the sales.
Key Takeaways:
- Jet.com finds that a little hand holding is an effective way to get app users to make their first purchase.
- Dynamic ads for apps allows retailers to serve ads to consumers who already have their app.The ads will feature the product or products that the consumer has previously looked at.
- Dynamic ads allow us to automatically show highly relevant creative to people who have demonstrated intent while using our app.
“Dynamic ads allow us to automatically show highly relevant creative to people who have demonstrated intent while using our app.”
https://www.internetretailer.com/2016/10/12/jetcom-uses-facebook-ads-get-app-browsers-buy
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