Generating business leads can be a difficult thing that can get in the way of life. A lead is a person that is interested in your company. However, lead generation is when you attract and turn strangers into prospects for your company. The reason lead generation is important is because instead of you being interested in them, it is about them being interested in you and your business.
Key Takeaways:
- A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
- Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about.
- By showing an organic interest in your business, it’s those strangers and prospects that are initiating the relationship with you — versus you, the business, initiating the relationship with them.
“Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about.”
https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht
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