Are you looking to grow your business online presence, original brands content is the way to go. According to a new study, 74% of business customers conduct more than half of their research online before buying new merchandise. Read on to learn how and why these tips can work for you!
- One of the most powerful takeaways I’ve gained in my time as an entrepreneur is that creating a written process for every repeatable activity that occurs in your business will help you grow faster and smarter.
- Resist the urge to whiteboard out a content strategy that consists of a variety of different topics. Not only is this approach overwhelming, but it makes it harder for you to achieve a critical mass of material on the topics that matter most to you (and by extension) your customers.
- Once the foundation for your content has been set, head on over to LinkedIn to identify people within your network that share an interest in your topic(s). Depending on the number of connections you have, this could take an hour or two, but the chances are good that you’ll come away with a solid list of people who are knowledgeable on one of your key themes.
“Original branded content allows you to: proactively engage with these prospective customers, establish your organization’s credibility, and increase the chances that prospects find you in the first place.”