Low Cost eCommerce Marketing Strategy – LemonStand

In Sarah Hewitson’s article on low-cost ways to improve one’s ecommerce through growth, she speaks about the amount of effort one puts into developing their product but you must take the right steps to make sure that it sells. Some of the recommendations she has are to have a great customer service because according to some reports, 60 percent of customers avoid business with which they have had bad experiences with. Another suggestion is to include personal touches such as handwritten notes or an extra gift.

Key Takeaways:

• one of the key reasons that prevents a customer from returning to your business is poor customer service
• but adding just a little extra surprise can really make a customer feel appreciated.
• The simplest and cheapest way that you can set up a referral program is by using a tool such as Pay With A Tweet

“It’s the same for your eCommerce store – you don’t need to spend big bucks on PPC or sponsored posts to get some growth.”

http://blog.lemonstand.com/ecommerce-marketing-strategy/