In Laura Heller’s article to cellphones, she speaks of many new smartphones not living to their original expectations and making many customers disappointed with the manufactures. In addition, she speaks on the mobile world becoming an essential focus area to many corporations both from the manufacturer’s perspective as well as the sales point. She speaks of many of the sales profits coming from these devices and many benefits coming from purchasing the devices such as large investment returns.
Key Takeaways:
- Merchants are trying to reach shoppers through their smartphones, but it’s hard.
- most apps have technical difficulties such as slow page loading.
- Even with the technical difficulties retail apps are still producing positive results.
“Among retailers, 54 percent are struggling to integrate mobile technology into their overall marketing strategy and nearly half are still dealing with technical operational issues such as slow page load times and site or app malfunctions.”
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