A Go Daddy report shows that holiday marketing emails sent immediately after Halloween last year had a higher open rate than any other week from November through New Year’s Eve. If the 2015 holiday shopping season is any indication, retailers would be wise to start their holiday email marketing campaigns if they’re going to get shoppers attention this year. Go Daddy’s data is in line, however, with the results one online retailer saw last holiday season by starting its holiday email marketing campaigns earlier.
Now is the time for retailers to blast holiday email campaigns
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