The novel is a series of stories within stories regarding World War II and its effects afterwards. Magris discusses the war from a personal standpoint, with hopes of eventually creating a museum about it. However, as he dies in the process, his notes, ideas and research are all left for Luisa, who presents them as best she can. The problem is that all notes, while importantly naming collaborators, spies, casualties and many other important pieces of research, are all disheveled, intermingled with her own story. The novel in its scary truths and complexities is a metaphor for the war itself.
- marketing teams are more concerned with new traffic or new customers.
- it would be wise for marketing teams bringing back repeat customers and Catering to them.
- converting visitors into paying customers by using various marketing strategies based on the actual page that they are visiting.
“Once your sales and marketing engine attracts website visitors who consistently convert into leads for your sales team, you should start thinking about CRO.”