According to an article by Internet Retailer, cases of fraud reported by merchants have not really improved since the introduction of EMV chips in cards. It is estimated that e-retailers spend an average of 7% of their annual revenue to combat fraud. This represents a very high percentage of revenue that cannot be invested in future revenue-generating activities. It is very important for retailers to reduce the chances of fraud being committed by requiring more than just a username and password. Geolocation and device fingerprinting are a couple of the more secure ways of preventing fraud currently.
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