According to recent reports, the average American consumer is exposed to thousands of advertisements per day. In fact, it’s not unusual for the average consumer to see more than three hundred advertisements, of various sorts, within the first waking hour each day. While digital marketing experts can’t seem to agree on the exact number of ad exposures per day, it doesn’t really matter. While true, even with analytics, which is the lifeblood of digital marketers, the effectiveness of digital advertising has been called into question.
- Back then, most advertisements were smart enough to appeal to the masses, but targeted enough to drive sales within key demographics.
- If an advertisement ran in Time magazine, or rolled out on a hit radio program, it gained instant credibility.
- Today, the advertising landscape has fundamentally changed. Advertisements now flash before our eyes at blazing speeds.
“If quality drops, or an advertising channel becomes saturated with content of questionable authority, advertisers become concerned.”