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You are here: Home / Commentary / The ROI of Lead Scoring
The ROI of Lead Scoring

The ROI of Lead Scoring

December 21, 2016 By RhinoSupport Leave a Comment

Do you market yourself out there as best as you can? Maybe you don’t even do marketing whe it comes to your company – that’s someone else’s job – but you’ve noticed that you guys have problems with your rate of interest — and you’re in a position to help deal with it. “The ROI of Lead Scoring” explains common mistakes businesses make in their set-up, and how you can fix them — before these issues become long-term problems.

Key Takeaways:

  • As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like.
  • Regardless of your company’s size or industry, focusing on lead quantity over quality is almost always a mistake for the simple reason that the intermediate result isn’t properly aligned with the ultimate business goal.
  • At its most basic level, lead scoring is the process of ranking leads based on their perceived value to your company.

“It’s important to note that a lead generation program is not a panacea to bad marketing and lackluster salespeople; it’s a tool to be used as part of a broader new business strategy.”

https://www.ducttapemarketing.com/lead-scoring-roi/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ducttapemarketing%2FnRUD+%28Duct+Tape+Marketing%29

Related posts:

  1. 9 Lead Generation Mistakes Marketers Need to Stop Making
  2. Is Lead Funnel Obsession Bad for Your Business
  3. The Importance of Lead Validation in Internet Marketing
  4. 5 Memorable Lead Magnets Guaranteed to Increase Your Conversions

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