Do you market yourself out there as best as you can? Maybe you don’t even do marketing whe it comes to your company – that’s someone else’s job – but you’ve noticed that you guys have problems with your rate of interest — and you’re in a position to help deal with it. “The ROI of Lead Scoring” explains common mistakes businesses make in their set-up, and how you can fix them — before these issues become long-term problems.
- As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like.
- Regardless of your company’s size or industry, focusing on lead quantity over quality is almost always a mistake for the simple reason that the intermediate result isn’t properly aligned with the ultimate business goal.
- At its most basic level, lead scoring is the process of ranking leads based on their perceived value to your company.
“It’s important to note that a lead generation program is not a panacea to bad marketing and lackluster salespeople; it’s a tool to be used as part of a broader new business strategy.”