Its questionable from a privacy perspective, but welcomed by marketers, as it gives them little tidbits of information about a prospect just enough, perhaps, to measure their intent on buying. There are plenty of analytics tools available including Kissmetrics which can help you ascertain customer intent and then harness that intent to the fullest with helpful content, reviews, and recommendations. Although it may be a bit of a stretch to say that intent is more important than demographics, it fills an important role that all marketers should be aware of when planning campaigns both now and in the future.
- According to a report just released by Monetate in November, online retailers continue to struggle with e-commerce sales.
- Just as all these first party and third party data snippets come together like pieces of a puzzle, so to must marketers and content creators do a little detective work to determine what kinds of content best resonate with that audience.
- One of the most well-known companies to leverage this kind of information in a meaningful way that boosts their own sales is the Home Depot.
“The data you collect is meaningless without demographics to help you properly filter and segment it.”