“Top-of-funnel Marketing: Pumping Prospects into the Pipeline” covers the topic of different companies and their prospects going through a decline and increase. It talks about why these leads are starting to disappear that usually help these companies cut back on their losses. They compare the past results to the present.
- At its most basic level, marketing is about selling something, whether that be a product, service, organization, idea, position or something else
- Companies often approach Aimclear after they’ve discovered a declining sales pipeline
- Digging further, the decline was not only impacting paid results; organic, direct and referral traffic and leads were also down.
“Marketers can test messages across varying audiences, gauge interest and use learnings to drive the persona development process. Brands can leverage responses at the top of the funnel to gather data and organize it in a way that segments customers based upon varying needs. This data can later be used in the middle and bottom of the funnel.”