With the advent of online marketing, writers and marketers became very clever at “charming” the search engines into ranking websites highly based on inbound links, cross-linking, keyword saturation, and more. Google has basically become the Einstein of search engines — its engineers and developers keep a keen eye on advances that help ensure its algorithms adapt to the latest digital marketing strategies and cater to evolving consumer search behaviors.
Topics Over Keywords: A Simple Framework for More Effective Content Creation
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