If you are thinking about marketing on the Web, keep Google on your mind. Experts say merchants who use Google “product listing ads” add an extra fillip to their web presence. This could be on top of other web marketing strategies, but given the increasing popularity of these ads among Google users, it’s too valuable a tool to miss, particularly when it has the indispensable benefit of adding an image of your product. On the Web, a picture is truly worth a thousand words.
Key Takeaways:
- Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops.
- Over the last three years, Google has directed more and more traffic to this format given the positive response consumers have shown,” said Walls.
- “Putting a product image in front of the consumer rather than just text drives a greater level of engagement with the ad and ultimately more clicks.
“Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. In fact, merchants should use Google product listing ads (PLAs) to further build brand awareness and show customers products they may not have found elsewhere.”
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