The large majority of online consumers, if not all, also take advantage of the benefits afforded them on various social media platforms. In today’s world, one of the best ways to create loyal customers is to use social media to throw some spotlight on people who have just joined your brand or have done something noteworthy either inside or outside the scope of your brand or products.
If a customer does something interesting, heartfelt, or entertaining, make it a point to have your marketing team or even your customer support staff talk about it or show it on social media for everyone to read and/or see. Why? This way you are humanizing your customers and showing everyone how impactful your product/brand can be.
When you throw a spotlight on your customer, you make them feel special, exclusive and cared for. It helps form an emotional and a very personalized connection with them.
One easy way to get started, of course, is to invite everyone who has ever liked one of your posts on Facebook to also like your company’s page.
This is a simple process but should be done immediately following the like or share to increase the likelihood of the person who liked, commented on, or shared your post to make the jump to follow your page.
After they have become your followers, you can then begin sharing your customer stories on social media.
Here are some things to keep in mind, however:
Be very modest – don’t promote yourself, promote the customer.
Use visuals like photos or videos; plain articles won’t be as impactful.
Be a little dramatic – craft a compelling and impactful story.
Don’t forget to tag the customer – readers need to know that you are talking about a real person.
Spotlighting your customers provides various benefits to your company. It increases the longevity of the customer with your brand and gives you relevant content for posts. It increases the size of your market to that of your customers’ friends and followers. So start inviting people who like your posts to like your page. Then use your customer service team to shine a light on their awesomeness!
After all, if they’re awesome, and they like you, doesn’t that make you awesome too?