Emails are one of the best ways to communicate with potential customers. The question then is raised as to why these marketing attempts do not work. You need to make sure you are targeting the correct audience along with making sure you have a clear goal before you send the email out.
- Email marketing is a powerful tool to encourage your audience to engage with content.
- Certainly email is not dead, but it is getting harder to do well.
- If you have email lists with low rates of engagement activity, stop sending to them.
“If you don’t have a goal in mind for the emails you’re sending, the recipients won’t know what the goal is, either. Once you define a goal for your email sends, you can define success and build a list to make that happen.”