This new lead generation trend is tough, especially when we only rely on old school methods. Sending out cold emails and putting together lists can be incredibly damaging to one’s ego because, let’s face it, most of thsese people don’t really want to talk to you. Read on to learn why!
- Offer a quiz to your website visitors as a creative way to learn more about them and obtain their contact information. The goal is to “bargain” the result of the quiz in return for a new lead, which can be very effective when done right.
- Writing a transparent post that pulls back the curtain on something you’ve seen success (or failure) with can prove interesting to potential leads.
- It’s easy to brag about the tools your company offers, but when you take the initiative and explore other helpful tools your audience could be using, it proves that you prioritize their success over your own self-promotion.
“This blog post provides a ton of valuable information. Then, readers have the option to share their information in exchange for the worksheet. This worksheet converts because it’s helpful and makes visitors want to get more information from a great resource.”