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You are here: Home / Commentary / 16 Tips for Shopping Cart Recovery Email
16 Tips for Shopping Cart Recovery Email

16 Tips for Shopping Cart Recovery Email

February 22, 2017 By RhinoSupport Leave a Comment

A study by See Why of over 60,000 abandoned carts reports 54% of all carts that are successfully recovered are won back within the first few hours after abandonment. 63% of abandoned carts are potentially recoverable with cart recovery email. ASOS doesn’t persist cart contents due to high product turnover and frequent product stock-outs, so instead of linking customers back to their cart, items get moved into a saved items list for retrieval. Many customers use their carts as wishlists and aren’t actually cart abandoners so much as cart savers.

Key Takeaways:

  • Keeping contents live for at least 14 days is a good guideline.
  • For abandoned carts, consider creating a display remarketing camapaign specifically for cart abanoners.
  • Another 10% can be saved within the first 48 hours, and 82% can be salvaged within seven days.

“63% of abandoned carts (Barilliance) are potentially recoverable with cart recovery email. Your own recovery success depends on how well you execute your cart recovery email campaign.”

http://www.ecommerceillustrated.com/shopping-cart-recovery-tips/

Related posts:

  1. How to Maximize Sales from Abandoned Carts with Cart Regeneration
  2. 13 Reasons for Shopping Cart Abandonment, and How to Fix Them
  3. The 3 Ps of Cross-Selling in the Shopping Cart – Ecommerce Illustrated
  4. A/B Testing Cart Pages to Reduce Cart Abandonment – Ecommerce Illustrated

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