A study by See Why of over 60,000 abandoned carts reports 54% of all carts that are successfully recovered are won back within the first few hours after abandonment. 63% of abandoned carts are potentially recoverable with cart recovery email. ASOS doesn’t persist cart contents due to high product turnover and frequent product stock-outs, so instead of linking customers back to their cart, items get moved into a saved items list for retrieval. Many customers use their carts as wishlists and aren’t actually cart abandoners so much as cart savers.
Key Takeaways:
- Keeping contents live for at least 14 days is a good guideline.
- For abandoned carts, consider creating a display remarketing camapaign specifically for cart abanoners.
- Another 10% can be saved within the first 48 hours, and 82% can be salvaged within seven days.
“63% of abandoned carts (Barilliance) are potentially recoverable with cart recovery email. Your own recovery success depends on how well you execute your cart recovery email campaign.”
http://www.ecommerceillustrated.com/shopping-cart-recovery-tips/
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