If you run a business, then you’ve probably – at least, at some point – compared yourself to those giant brands that just about everyone seems to know. But that doesn’t mean that the people are loyal to them, and isn’t that what matters most? Brand loyalty is probably what you want, after all, along with consistent customers, and “19 Brands with a Cult Following (And What You Can Learn From Them)” tells you just how you can get those people.
- That’s especially true among Millennials — 62% of them tend to stick with one brand, compared to 54% of the population at-large.
- I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status.
- When I say Southwest, you probably think of cheap fares, funny flight attendants, and drink coupons.
“Use your rebrand as a way to create buzz within your industry. Make it clear why you felt a rebrand was necessary, how you considered your audience, and what the positive results will be. Think of it as another way to reinforce your new image and foster adoption of your refreshed identity.”