If your business is not revolved around customer service you need to reevaluate it. Customer service is your best and most cheap marketing tool. Positive tweets and online reviews are will draw curious consumers and help you grow. However this could backfire if you get bad press as in the case with American Airlines. Here are some ideas you can take from lyft in regards to customer service. Leverage the employee effect. Focus on proactive movement. Personalize the experience.
- positive reviews from customers is what causes the company to gain more members
- It only takes one time for a negative incident to occur and now everyone is more focused on the bad instead of the good
- The biggest thing to brighten a working person’s day is knowing their customers are satisfied with the service provided
“The extra effort you put toward your employees’ happiness will pay dividends when your team interacts with clients.”
Read more: https://www.entrepreneur.com/article/293038