3 Strategies to Better Serve Millennial Shoppers

Online and mobile channels are important to Millennial, providing the information and insights they need to find the best products and services. When it comes to shopping, we found that a good portion of Millennial demand an integrated, seamless experience regardless of the channel. That means being able to transition effortlessly from smart phone to personal computer to physical store in their quest for the best products and services.

Key Takeaways:

• Millennial expectations are also sky high. Through years of experience with online and self-service solutions, millennials have grown accustomed to the way technology increases efficiency.
• Online and mobile channels play a vital role for millennials, providing the information and insights they need to find the best products and services.
• While marketers are responsible for translating a company’s strategy into marketing messages, product teams are responsible for setting product strategy that support customers demands.

“Millennial expectations are also sky high. Through years of experience with online and self-service solutions, millennials have grown accustomed to the way technology increases efficiency.”

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