In order to be a successful e-commerce seller, there are three important things to know and remember. First, free shipping is of utmost importance even more so than fast shipping. Although free shipping isn’t actually free as it’s usually built into the price, it’s important to have the option offered in order to stay competitive. Second, it’s more cost effective to ship multiple items in a single order than to ship out an individual one. Because there are fixed costs, the cost of shipping an another item decreases. Finally, don’t offer too many choices to the customer. Although choices are good it can cause the customer to be paralyzed with indecision and end up not buying anything.
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