Earning shoppers’ loyalty during the holidays might be even harder than it is during the rest of the year. While some consumers are busy, stressed, and looking for a reliable purchase from a retailer they know, others are hunting for deals and the next cool, new gift. A Google survey noted that during the 2014 holiday season, more than 50% of shoppers were willing to shop with a new business, and 41% of shoppers actually did so. That’s why holiday customer loyalty must be a priority for anyone looking to survive the season.
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