When it comes to your company, there are three basic ways in which you can increase the number of customer conversions. The first is to identify what a customer knows versus what they need to know, to ensure they’re getting relevant information. The second is to know both where you’re getting traffic from and why. This could provide opportunities to sell products that you wouldn’t otherwise have. The last is to know how they’re accessing your website. This will help to determine the amount of information you should give at a time, as some platforms foster shorter attention spans.
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