3 ways to move beyond personalization to in-the-moment marketing

Using personalization and your marketing is currently evolving. Sometimes just the basic use of personalization is not enough,you need to be able to use it in real time while your customers are online. You need to gain customer insights with in the moment marketing. You need to institute a quick marketing response so that you don’t lose your window of opportunity. Finally, you need to deliver a relevant customer experience taking into account that customer preferences are ever-changing and you need to meet the needs of those changes.

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