Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they’re still behind the times: in 2015, 52% of senior marketing executives believed that visual assets such as infographics, photos, videos, and illustration could help them tell their brand story. It may sound simple enough: visual communication uses images and visuals to create meaning. Starbucks visual communication strategy ensures every piece of visual content is immediately identifiable with their brand. Visual storytelling uses visual communication to craft a narrative that explains a concept and often evokes an emotional response.
Key Takeaways:
- The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level.
- Starbucks communicates its reputation for personalized drinks, the breadth of its product offerings, and its release of seasonal cups — all in a single, text-free illustration.
- Visual storytelling uses visual communication to craft a narrative that explains a concept and often evokes an emotional response.
“Given that human attention spans dropped a whopping 33% between 2000 and 2015, from 12 to 8 seconds, marketers no longer have any choice in the matter: eye-catching visuals that are quick to digest and easy to share will be an essential tool for any brand moving forward.”
https://blog.kissmetrics.com/design-terms-marketer-needs-to-know/
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