Cross borders sales focuses on selling e-commerce goods to global consumers. The success depends on the strategy and the technique used to attract consumers and the ability to sell based on ease of experience (exchange rates and navigation) knowing you market (target audience and related interests) and lastly study and test results.
- Today’s consumer is a lot different than the consumer of five years ago, or even one year ago.
- Consumers today are making purchases both on and offline, through mobile devices, and even social channels from all over the world.
- Retailers are transforming their business strategies to engage these consumers, wherever they are, but not every retailer is seeing the payoff for their efforts.
“No one channel is right for a market or for a consumer. People search differently, some prefer marketplaces, some prefer dealing directly with their brands of choice.”