Google’s changes over the past few years have been hard to keep up with. Google has started indexing according to mobile search results, removed right side ads, and has even cracked down on intrusive pop-up ads. Changes to Google’s algorithm have also occurred. There are 4 ways to strengthen your company’s SEO strategy. One is to diversify your traffic sources to keep earning visits from google. Another is to evolve your keyword targeting strategy, the third is to invest in a link building strategy that can scale. The final one is to increase searcher engagement with your content.
Key Takeaways:
- Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads.
- Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. They’re observing what users are doing and making the search engine work more intuitively for them.
- Video marketing is an engaging content format that can diversify traffic. For example, Moz videos are published on Wistia first, then on YouTube. This multi-channel strategy allows them to generate traffic from different sources.
“Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference.”
https://blog.hubspot.com/marketing/keep-up-with-google-in-2017
Leave a Reply