A website for online commerce contains an account on how companies should understand what people are looking to do when they type a word into a search engine. The website groups these searches into four types. One is for a person trying to find a certain brand or company. Another is when a person is looking for information. A third is when a person is exploring or researching a particular topic. Finally, the fourth involves looking to buy an item.
Read more: 4 Types of Keyword Intent That Impact Search Marketing
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