Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast as the technology that carries them. Disruptive marketing shakes things up by changing customer perceptions about not just the company but the industry as a whole. Most customers love disruptive marketing because it changes the face of how we perceive advertising. If done well enough, it even becomes a part of our vocabulary.
Key Takeaways:
- Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising.
- Disruptive marketing is taking all the marketing rules you’ve heard and practiced faithfully – and stomping on them.
- The Singapore Red Cross decided to change that with an ad that capitalized on young people’s love of selfies and celebrities by doing an ad called “Blood Ties”.
“Most customers love disruptive marketing because it changes the face of how we perceive advertising. If done well enough, it even becomes a part of our vocabulary.”
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