Page-load metrics lack details about how many pages customers need to load in order to complete their journey, whether the page scrolls smoothly when it loads, or how long it takes before the buy button becomes interactive and usable to mobile customers. Eliminate all page loads from your site with a progressive web app, which streams directly to a customer’s device without the need to download it and provides better buying experiences. Websites built with this technology are much faster and made for mobile, which makes mobile purchases effortless.
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