There has been research that has shown that for the future revenue of your company 80 percent of that will come from 20 percent of your companies customers. That is why it is so important when you have a company to focus on satisfying your customers. Retention emails are a great strategy in which can be used to get your customers more engaged overall.
- Segment Your List “Identify at-risk customers. Even before a user cancels a subscription, there are several signs to help you identify that they’re in danger of churning. Keep a lookout for engagement flags, such as less frequent website visits than before.
- Offer Educational Content Use email as a launching pad to engage the customer. You don’t have to include every little detail in the email. Your goal is to encourage them to take action.
- Send a Feedback Email & Show appreication Target customers who have bought from your business before and ask them for a review or recommendation. Not only is this best practice but, for an eCommerce store, it is a genuine means of bringing customers back to your website to purchase again,” writes Chris Hexton, one of the founders of Vero. “These users have become habitualized to not thinking about your brand, and you need to break them out of that pattern with something special. Coupons, promo codes and special offers are the go-to incentives at this stage, and they have proven effective,” states Bob Colner, director of marketing and data science at Boomtrain.
“Everybody needs a little love. It’s time to show your customers some appreciation.”