4 Ways to Turn Ecommerce Shipping into Your Competitive Edge

Ecommerce is one of the most important aspects of new business, and to gain a competitive edge you must take control of this. Offering free shipping is definitely a plus, but often times free returns is more important. It is important to cater to the needs and wants of your customers, even through ecommerce.

Key Takeaways:

• According to survey results, 63% of consumers indicated that free shipping matters only somewhat to them. The main decision point is price — if they can find the same product at total cost cheaper elsewhere, paying for shipping doesn’t matter.
• Often, returns are considered a cost center. As a result, return logistics is often the most overlooked opportunity for merchants when it comes to shipping.
• Ecommerce shipping doesn’t need to have a significant impact on your margins. But the majority of savings have to be done in advance and behind the scenes.

“Get smart about free shipping. According to survey results, 63% of consumers indicated that free shipping matters only somewhat to them. The main decision point is price — if they can find the same product at total cost cheaper elsewhere, paying for shipping doesn’t matter.”

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