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You are here: Home / Commentary / 4 Ways to Turn Ecommerce Shipping into Your Competitive Edge
4 Ways to Turn Ecommerce Shipping into Your Competitive Edge

4 Ways to Turn Ecommerce Shipping into Your Competitive Edge

January 16, 2017 By RhinoSupport Leave a Comment

Ecommerce is one of the most important aspects of new business, and to gain a competitive edge you must take control of this. Offering free shipping is definitely a plus, but often times free returns is more important. It is important to cater to the needs and wants of your customers, even through ecommerce.

Key Takeaways:

  • According to survey results, 63% of consumers indicated that free shipping matters only somewhat to them. The main decision point is price — if they can find the same product at total cost cheaper elsewhere, paying for shipping doesn’t matter.
  • Often, returns are considered a cost center. As a result, return logistics is often the most overlooked opportunity for merchants when it comes to shipping.
  • Ecommerce shipping doesn’t need to have a significant impact on your margins. But the majority of savings have to be done in advance and behind the scenes.

“Get smart about free shipping. According to survey results, 63% of consumers indicated that free shipping matters only somewhat to them. The main decision point is price — if they can find the same product at total cost cheaper elsewhere, paying for shipping doesn’t matter.”

http://multichannelmerchant.com/opsandfulfillment/4-ways-to-turn-ecommerce-shipping-competitive-edge-13122016/?utm_source=rss&utm_medium=rss&utm_campaign=4-ways-to-turn-ecommerce-shipping-competitive-edge

Related posts:

  1. How To Turn An Email Subscriber Into A Loyal, Paying Customer
  2. Top 5 Ways Online Retailers Can Use Competitive Intelligence to Drive Value – Wiser Retail Strategies
  3. 5 Ways to Reducing Shipping Costs in the New Year
  4. How To Turn Holiday Shoppers into Regulars | Magento

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